Tavern League of WI SafeRide Program
The Tavern League of Wisconsin SafeRide Program needed a poster design to both promote and inform those who may be too impaired to drive. The program is state and TLW member funded and gives bars and restaurants the ability to call for a free ride home for their patrons who are too impaired to drive. These concepts and designs were created to be attention grabbing and informative, yet simple and to the point.
Designer: Sara Erlandson